I met Ele Wiloughby last fall at the Danforth East Arts Fair. She is an east ender like myself, one of the fantastic captains of the Toronto Etsy Street Team, and the main organizer for the upcoming Etsy: Made in Canada at the MaRS Discovery District. Ele will be at MaRS next Saturday, 10am – 4pm with her art and textiles.
(Click on images to go to Etsy listing and view larger image)
Products: linocut fine art and textiles
Price Range: $15 – $200
How did this all begin?
I’ve been printmaking since I was a small child. I’ve always loved art on the one hand and science on the other. I started selling on line in 2007.
I view my shop as a Cabinet of Curiosity, filled with all sorts of specimen of flora and fauna, with the odd imaginary creature thrown in, much like in historical wunderkammer. I find the intersection of art and science, or science and magic to be inspiring. I am also making my own idiosyncratic history of science – in linocut form – focusing particular attention on some of the underappreciated heroines of science. I am work science in to the media I use and have started making prints which are thermochromic and change colour with temperature, or which employ electrically conductive ink and electronics.
What advice do you have for a first-time One of a Kind Show vendor?
I like the advice I got from Lisa from Girl Can Create which was to give it three years to really evaluate how the show works for you. It takes time to grow an OOAK audience. From my own experience I would also advise to make as much as you can, and yet do not crowd yourself into too small a place. The days are long and you don’t want to be squished!
Do you have a favourite OOAK show moment/memory to share?
My favorite part so far has been putting faces to shop names and meeting my fellow artisans! There’s a great OOAK vendor community.